The thing is my friend, that the boundaries are being blurred. The Overton window has shifted so far to the right that overt white supremacism is now en vogue, which is the point the author makes.
There is little difference in the overall agenda and worldview of the white supremacists who marched on Charlottesville and those who now grip the reins of power. The only differ in the degree of honesty.
Many of the members of the GOP’s far-right base that helped put Trump into office share the same basic beliefs of white supremacy, which is the reason for his whole “both sides” moral equivalency.
There are plenty of good ol’ boy shit-kickers who don’t technically believe in “Nazi” ideology but they are nevertheless putting decals on their SUVs that show they fantasize about the same kind of violence committed by a Vanguard America member in Charlottesville.
The alt-right uses these ambiguities to their advantage to shoehorn their extremist views into mainstream discourse, and paint themselves as victims.
In many ways they are like an insurgency that hides among the common people, so that any effort to strike back against them incurs collateral damage and hurts the other side.
They portray themselves as ordinary Trump supporters, so that when Antifa protestors punch one of them, the headline is “Vicious Antifa attacks innocent Trump supporter.” They do the same with “free speech” even though their entire movement is founded on denying others that very right through harassment and intimidation.
So either you’re an alt-right sympathizer who is trying to trip everyone up with this argument or you’re a total rube who has been hornswaggled and bamboozled into believing a load of crap.