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Why stock photos make great Nazi propaganda

Justin Ward
3 min readJun 30, 2019

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A young couple secures a future for their child ( Jessica Rockowitz / Unsplash)

A while back there was an uproar in Kekistan. Some anonymous Groyper had exposed a devious new weapon being deployed in the ongoing campaign to destroy the white race: Google image search. Posts appeared on several white nationalist forums sounding the alarm that Google was rigging the results. If you typed “Happy American couple” into the search bar, it would return mostly pictures of black couples (and a random antisemitic cartoon about race-mixing for some reason).

(Screencap / imgur.com)

In reality, it was just a product of how posts are tagged on stock photo sites. Searching for “happy American couple” yields photos tagged “African-American.” Type “happy couple,” and you get almost all white couples, so race warriors can take comfort in knowing white is still the default for most everything.

Nevertheless, three years on, and they’re still doing this sort of thing.

(Screencap / 4chan )

There’s a simple explanation for how this particular conspiracy theory came about: the originator likely stumbled across this sinister “plot”…

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Justin Ward
Justin Ward

Written by Justin Ward

Journalist and activist. Founder and co-chair of DivestSPD. Bylines at SPLC, The Baffler, GEN, USA Today. Follow on Twitter: @justwardoctrine, @DivestSPD

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